Last Sunday, a friend and I headed to Shoreditch for coffee at Translate. Afterwards we wandered to find a gallery – Rocket, which we never did find thanks to iPhone Maps! Shoreditch has become über cool since I last went there. … Read more →
Continuing our observations in London recently we spotted personas in action at King’s College London. Much like our own service testing tool in identifying users, King’s College displayed some successful personalities of various industries. Certainly an inspiring campaign!
In the midst of my autumnal creative reference trip to London, I took a trip around Harrods and came across the Jo Malone beauty department. Okay, to be entirely honest I was only looking at their brand and packaging and … Read more →
Has anyone noticed a shift from automated services to human-centred ones? The recent project that we undertook for a bank made us think about this seriously. So much has been done to de-humanise the banking service for general public users … Read more →